Is it legal for lawyers to pay for leads?

by Tiffan Meloney
If you’re looking to grow your firm, then you may look to legal leads as a solution. The ethics of paying for leads is probably something that weighs heavily on your decision-making. So, is it legal for lawyers to buy pay for leads?
The answer is yes.
The American Bar Association’s Rule 7.2: Communications Concerning a Lawyer’s Services, states a lawyer may pay others for generating client leads, such as Internet-based client leads, as long as the lead generator:

Does not recommend the lawyer

Accepts payment consistent with Rules 1.5 (e) and 5.4

Communications are consistent with Rule 7.1
Leads are simply inquiries from consumers looking for an attorney. Inflewental generates leads through legal marketing efforts under its brands and

Our business model

We combine the media buying power of all our individual attorney members. No one attorney is recommended, and leads are distributed amongst our clients by our routing algorithm that ensures every attorney is treated equally.
We are not a referral service, and therefore do not endorse or recommend a single attorney in compliance with Rule 7.1.
Leads are paid upfront and not based upon retainment or settlement. In addition, we do not receive any portion of legal fees from leads delivered to a firm in compliance with Rule 7.2.

How we produce and deliver leads

Aside from legal regulations regarding the purchase of leads, many attorneys question how third-party leads are generated and distributed.


Our in-house media buying team works to produce ABA-compliant advertising material daily. At any time, you’re able to review all advertising prepared to make sure it complies with the laws and regulations in your jurisdiction.
At the end of the day, it is every attorneys’ responsibility to ensure that all of their advertising complies with the applicable regulations, and we will use our experience to lighten this load.
We will never:

Claim that lawyers in our network are the best, experts or specialists as this type of unprovable comparison is misleading

Make any promise to assisting consumers in finding the best or “right” attorney
There are many advertising services breaking these fundamental rules. We do not because we value your professional reputation as much as we value ours.

Lead Routing

Leads are evenly distributed by computerized rotations that guarantee fair and equal allocation. We do not use the information collected on our platforms to determine which attorney the lead will go to.
The routing of a lead is done once and sent to only one attorney partner. In other words, our leads are exclusive.
Having to fight over or be the first to reach a lead is a concern for lawyers, as many lead generation companies will send the same lead to multiple clients. With Inflewental you can be sure that any lead delivered to you, is being delivered to only you.

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